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What Does The PR Professional Of The Future Look Like? Digitally savvy, creative, content makers will hold sway, according to World PR Report. In recent weeks, I have been lucky enough to have had a number of enlightening conversations with PR firms from around the world, in the course of presenting our always-popular analysis of […]
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Creative Communications. It Matters Creativity is a great buzz-word, which helps us to impress clients. But it’s also a device that allows us to reach our audiences more effectively. Creativity is a great buzz-word, which helps us to impress clients. But it’s also a device that allows us to reach our audiences more effectively. […]