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READ MOREResponsive And Responsible Leadership: A Media Trainer’s Point Of View Responsive and responsible leadership requires both sides of the brain. It also means properly understanding and navigating the emotional landscape. As a media and presentations trainer with two decades of experience, the theme of “responsive and responsible leadership” at this year’s World Economic Forum in […]
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READ MOREDon’t Just Do What Everyone Else Is Doing 5 creative ways to use social norms in your communications. Imagine you are entering a lift with a number of other people you don’t know. As you enter, the other people are all facing the door but as the door closes they start to turn round […]
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READ MOREWhat Does The PR Professional Of The Future Look Like? Digitally savvy, creative, content makers will hold sway, according to World PR Report. In recent weeks, I have been lucky enough to have had a number of enlightening conversations with PR firms from around the world, in the course of presenting our always-popular analysis of […]
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READ MORECreative Communications. It Matters Creativity is a great buzz-word, which helps us to impress clients. But it’s also a device that allows us to reach our audiences more effectively. Creativity is a great buzz-word, which helps us to impress clients. But it’s also a device that allows us to reach our audiences more effectively. […]
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