Samsung (2016–now)

• Dedicated PR agency
• Design & implement of PR local roadmap
• Continuous content development: PRL, media pitches
• Media monitoring : daily, weekly & monthly
• Design & management of media event : roundtables, media briefings and press conferences
• Design & development of media event press kits : PRLs, speakers bios, Q&A for speakers, etc..
• Build and maintain an effective media relations between the brand and local media
• Product hands-on and seeding management : A continuous product review coverage
• Product test videos in major tech blogs
• 1:1 interview management for key journalists & bloggers with the company speakers