
Samsung (2016–now)
- Dedicated PR agency
- Design & implement of PR local roadmap
- Continuous content development: PRL, media pitches
- Media monitoring : daily, weekly & monthly
- Design & management of media event : roundtables, media briefings and press conferences
- Design & development of media event press kits : PRLs, speakers bios, Q&A for speakers, etc..
- Build and maintain an effective media relations between the brand and local media
- Product hands-on and seeding management : A continuous product review coverage
- Product test videos in major tech blogs
- 1:1 interview management for key journalists & bloggers with the company speakers